Diets that require 24/7 willpower don't work.

Lose weight by tweaking your environment to help you mindlessly eat better.

Whether your goal is to lose weight, be healthier, or have more energy, eating better doesn't have to be hard.

In this 4 week course, I'll share what I've learned over the last 25 years of studying why we eat what we eat and how we can change it. With daily lessons and the help of a live coach from Change Collective, you'll put a few changes into action to find the ones that work for you.

COURSE SUMMARY

The Course

4 Week Course
with Daily Lessons
on Your iPhone

The Expert

Brian Wansink
Director of the
Cornell Food & Brand Lab

Live Coach

Real-Time Support
To Help You
Follow Through


About The Course

The best diet is the one you don't know you're on.

One study of ours from my Cornell Food & Brand Lab showed that 75% of dieters give up within the first month. Even worse, it's estimated that 95% of people who lose weight on a diet end up gaining it back. 

Our research has suggested two big reasons for this:

  1. Deprivation diets require willpower 24/7 - this is a losing strategy.
  2. Our food environments, which shape our eating behaviors more than we do, quietly push us to eat the way we always have.

The good news is that these forces can be recruited to work for you instead of against youThe secret to better eating is to flip the script on our troublesome eating behaviors and environmental cues so that they help us mindlessly eat better instead of causing us to mindlessly overeat.

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$29.99

Give as a gift.

Satisfaction Guarantee: a full refund within 30 days if you're not happy for any reason.


4 WEEKS
TO
SLIM BY DESIGN
WITH DR. BRIAN WANSINK


INTRO: EATING BEHAVIORS
Learn how to tackle troublesome eating behaviors

WEEK 1: YOUR HOME
The epicenter of your eating environment

WEEK 2: THE GROCERY STORE
Where our best and worst eating habits begin

WEEK 3: YOUR WORKPLACE
Headquarters for mindless overeating

WEEK 4: RESTAURANTS
The hardest place to eat healthy

"The best diet is the one you don't know you're on."

Learn how to tackle troublesome eating behaviors.

At the start of this course, you'll identify one or two eating behaviors that are tripping you up: the second helping, an afternoon snack, those breadsticks at your favorite restaurant, the soft drink at your desk, or whatever you decide. With lessons from me and the help of your Change Collective coach, you'll develop methods -- what I call food trade-offs and food policies -- to do them less often (NOT cut them out entirely).

Then tweak your environment to help you mindlessly eat better.

Throughout the course, you'll learn about high leverage tweaks you can make to your most common food environments -- your home, the grocery store, your workplace, and at restaurants -- that'll help you eat better without having to willpower your way through the day.

Watch a Sample Lesson from Day 9 ("Healthy First"):

This course is for anyone looking to eat better.

Eating better means different things to different people. For some it's about losing weight, for others it's more about being healthier and having more energy, and I've even met people out to enjoy their food more.

Regardless of what you're after, my goal with Slim By Design is to give you the tools to get there.


HEALTHY EATING

WHAT YOU GET:

4 Week Course on your iPhone

Daily Lessons from Dr. Brian Wansink

Live Coach to Help You Follow Through

Lifetime Access to the course content

$29.99

Give as a gift.

Satisfaction Guarantee: a full refund within 30 days if you're not happy for any reason.

ABOUT THE EXPERT:

Brian Wansink
Professor and Director of the Cornell Food & Brand Lab, bestselling author of Mindless Eating and of Slim By Design, former Executive Director of the USDA's Center for Nutrition Policy & Procedure. (more)

YOUR LIVE COACH:

Because the promises we make ourselves don't always lead to follow through, you'll be matched with one of our trained coaches to help you get off to a great start and stay on track to reach your goals. And yes, they're real people! (more)

WHAT PEOPLE ARE SAYING:

"16 months after my son was born I was still carrying an extra 45 pounds... I took this course, loved it, and followed through on Brian's advice to just try three of his suggestions. Five months later I have lost 35 pounds. And I am still losing."
    - Rebecca M.


"The accountability piece is the highlight of the course. I really like the reminders from my coach. I know I’m going to get that text every night, and it encourages me to keep my food policies in mind throughout the entire day."
    - Chelsea S.


"I know I feel better psychologically. And I feel better going to sleep without eating throughout the evening. This was a really good mindset change."
    - Marianne S.

INSPIRED BY:

Slim By Design
(The Book)

This course is based on my new book, Slim By Design. In addition to teaching you how to put your food environment to work for you (which is the focus of this course), the book also covers ways that you and your local office, school, restaurant, and grocery store managers can help your community become Slim By Design.

ABOUT THE EXPERT:

Brian Wansink
Director of the Cornell Food & Brand Lab, former Executive Director of the USDA's Center for Nutrition Policy & Promotion, and bestselling author of Mindless Eating and Slim By Design.

About The Expert

Brian Wansink
Professor & Director of the Cornell Food & Brand Lab, Author of Slim By Design and of Mindless Eating

My mission for the last 25 years has been to change eating behavior.

I'm a behavioral scientist who changes the way we eat in a fun, painless, scalable, meet-people-where-they-are way. I believe this most easily happens without taking away choices or without using the word "can't." "Can't" doesn't work very well for 90% of us - that's the 90% I want to help. I love French food and French fries, and I love Cabernet and Diet Coke. We just have to help all of them fit better in our lives.

I'm a born and raised Midwesterner, but I've spent much of my life in either the SF Bay Area or as an East Coast professor. Although I spend my free time playing with 3 silly daughters, playing terrible tenor sax in a rock band, and performing semi-terrible stand-up comedy, my obsessive mission is to change eating behaviors in homes, neighborhoods, and countries so that we eat less and we eat better.


Meet Your Live Coach

You'll be matched with a live coach to help you get off to a great start and stay on track to reach your goals. Every Change Collective coach is trained in the principles of behavior change and on the course itself. Your coach will be available by SMS any time, day or night.

Derek is a co-designer of the Slim By Design course (with Dr. Brian Wansink) and a co-founder of Change Collective. He's been designing behavior change products for the last 7 years and counts his stubborn great dane as one of his success stories.

Tess is a licensed physical therapist with 7 years of clinical experience helping people live healthier lives. She also studied nutrition at Cornell (home of Brian's Cornell Food & Brand Lab), and is an avid runner, triathlete, and yogi.

Rob is responsible for product development at Change Collective. He is constantly experimenting with ways to help people succeed more often using the science of behavior change. In his free time, you'll either find him teaching at Northeastern or running on the Charles River with his pup, Charlie.


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Complete course: $29.99