1. Stages and processes of self-change of smoking: toward an integrative model of change.Prochaska JO, DiClemente CC. J Consult Clin Psychol. 1983 Jun;51(3):390-5.
  2. The transtheoretical model of health behavior change. Prochaska JO, Velicer WF. Am J Health Promot. 1997 Sep-Oct;12(1):38-48.
  3. Smoking cessation and stress management: Applications of the transtheoretical model of behavior change. Velicer WF, Prochaska JO, Fava JL, Norman GJ, Redding CA. Homeostasis in health and disease: 06/1998
  4. There’s a nice analysis of the TTM from an applied psychology graduate student, James Lenio, here: Analysis of the Transtheoretical Model of Behavior Change.
  5. Maltz M. Psycho-cybernetics. New York, NY: Prentice Hall; 1960.
  6. How are habits formed: Modelling habit formation in the real world. Lally P, van Jaarsveld CHM, Potts HWW, Wardle J. European Journal of Social Psychology, Volume 40, Issue 6, pages 998–1009, October 2010.
  7. In social psychology terms, this is known as dual process theory.
  8. Two Brains Running. Holt J. New York Times, 11/25/2011
  9. For a book-length treatise on the “modular mind," check out Why Everyone (Else) is a Hypocrite.
  10. Mindless Eating: The 200 Daily Food Decisions We Overlook. Wansink, B. Sobal, J. Environment and Behavior January 2007 vol. 39 no. 1 106-123.
  11. Priming Effects of Television Food Advertising on Eating Behavior. Harris JL, Bargh JA, Brownell KD. Health Psychol. 2009 Jul; 28(4): 404–413.
  12. Slim by Design: Mindless Eating Solutions for Everyday Life. Wansink, Brian. HarperCollins. Kindle Location 716
  13. Influence: The Psychology of Persuasion. Cialdini, Robert. Harper Business; Revised edition (December 26, 2006).
  14. Environmental factors that increase the food intake and consumption volume of unknowing consumers. Wansink B. Annu Rev Nutr. 2004;24:455-79.
  15. Better moods for better eating?: How mood influences food choice. Gardner MP, Wansink B, Kim J, Park SB. Journal of Consumer Psychology. Volume 24, Issue 3, July 2014, Pages 320–335
  16. Ego Depletion and Self-Control Failure: An Energy Model of the Self's Executive Function. Baumeister RF. Self and Identity, Volume 1, Issue 2, 2002. Pages 129-136.
  17. Rational choice and the structure of the environment. Simon HA. Psychol Rev. 1956 Mar; 63(2):129-38.
  18. Judgment under Uncertainty: Heuristics and Biases. Tversky A, Kahneman D. Science. 1974 Sep 27;185(4157):1124-31.
  19. For further reading around cognitive biases and our apparent irrationality, we recommend: Thinking Fast and Slow (Kahneman) and Predictably Irrational (Ariely)
  20. Choices, Values, and Frames. Kahneman D, Tversky A. American Psychologist, Vol 39(4), Apr 1984, 341-350.
  21. Why Making Healthful Foods Cheaper Isn't Enough. Aubrey A. NPR. 3/15/2010.
  22. Intuitive Prediction: Biases and Corrective Procedures. Kahneman D, Tversky A. Management Science, 12, 313-327.
  23. Projection Bias in Predicting Future Utility. Loewenstein G, O'Donoghue T, Rabin M. The Quarterly Journal of Economics (2003) 118 (4): 1209-1248.
  24. Myopia and Inconsistency in Dynamic Utility Maximization. Strotz RH. The review of economic studies.- Oxford Univ. Press, ISSN 0034-6527, ZDB-ID 2099287. - Vol. 23.1955/56, p. 165-180